In the old days, producers used to say that
” if you dress a film in Love and Luxury, you guarantee box office success.”
That’s why, by producing with…
A&L Ser arises from the fruitful union of producers with vast experience in the audiovisual services sector. Their careers include more than 30 films for the European Majors and Hollywood’s Big Five, numerous commercials, soap operas, reality shows, and variety programs.
WHO WE ARE
Our experience
Alexandra Solórzano
As Senior Production Coordinator, she has organized multiple services for major feature films, TV Series, and Streaming Platforms. Her invaluable knowledge as “controller” and Spanish regulations allows her to wrap up Projects with an impeccable record with authorities and obtain the best competitive advantages that each location has to offer.
Daniel Herrera
He started his career as a Runner and worked his way up to Production Manager in production services of blockbusters for European majors and Hollywood Big 5. All the while, he regularly participated in independent European projects and low-budget productions. He is currently the Executive Producer of his own projects and joins A&l Ser as a valuable asset to position it as a competitive player in the Spanish audiovisual services industry.Ser como valioso asset en la reñida competencia en los servicios españoles del audiovisual.
Delfina Catalá
In her early days as an international executive producer, she produced 6 feature films commissioned by RTVE and directly scripted by Gabriel García Márquez. After several years focused on production services, she became a Show Runner, scriptwriter, and director of feature films and series for streaming, based on Transmedia technologies.
In terms of our talents and crew, we have built partnerships with local creative colleagues, passionate about producing high-quality results.
Our network is solid and flexible. We know how to make. We know how to make it all flow.
WHAT WE DO
Production Services
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Pre-Production
Serenity and efficiency are our motto when it comes to casting, location scouting, hiring staff, production schedule development, permitting, and financial legal advice. We are trained to find special settings that many have not heard of, we have managed to recreate Belgium and London in the tropics. We know that many of the “unique sites” and on-screen quality can be right next door
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Shooting
We have Filming good stuff in our DNA. We move forward comfortably through long hours of work, problem solving, technical solutions in teamwork, and great BTS. Charm to persuade and rigor to fulfill.
you get a sure hit
Creative findings in advertising campaigns
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Branded Content
- Clients like Sony TV, Trivago, Loewe, Erika Lust, De La Hoya, and the American Music Awards have trusted our creative talent for their products or brand identity. Our bold concepts in content marketing, combined with stylish staging, empower or reposition brands with valuable exposure.
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Advertising
- For over 25 years, our partners have been sought after by agencies and distributors in more than five countries to carry out campaigns for film and TV series launches. By making Brand ID and presales for TV channels, as well as the design and audiovisual production of major international events, we have achieved box office successes, high prime time ratings, and the attendance of 1.000 people at a single event.
- Script consulting
- Almudena Monzú and Javier Ferreiro, both partners at A&L Image Makers, have written several recent series that have been highly successful, such as “Vestidas de Azul” and “Mariliendre” for Atresmedia, and “Picadero” for Apple TV. Their shorts, features, and series have been selected and received awards at festivals like Berlinale, Seminci, Gaudí Awards, and Cannes. Almudena, our main script advisor, works fluently in Spanish, English, French, and Catalan. The projects she has been involved in have received support from the Spanish Film Institute (ICAA), the Catalan Film Institute (ICEC), the Swedish Film Institute (SFI), IBERMEDIA, MEDIA, EAVE PUENTES, Nipkow Programm, Sources 2, and Delfina Catalá advises on scripts throughout the Americas.
WHERE ARE WE?
Spain
Around the world in one country.
Spain is the country of a thousand faces. Saharan deserts, Caribbean beaches, deep forests, eternal snow, active volcanoes. Cities with classic cosmopolitanism or futuristic architecture coexist with the dark world of the night in El Raval or Malasaña. 19th-century rural settings just steps away from Arab baths in Seville or English houses in Bilbao.
Miami USA.
The best of two worlds
Miami is the capital of Latin-USA. Its industry welcomes hundreds of Latin American productions every year. It guarantees TopTech efficiency in person or remotely and hosts complex collaborative projects in the cloud, PCoIP Protocol, VFX, or Deep Fake. Florida offers a wide range of locations: space-age futurism, 16th-century villages, Creole Caribbean islands, Great Gatsby-style mansions, skyscrapers, and the eccentric world of South Beach just a few kilometers from crocodile-infested swamps.